This illustrated character design captures the brand essence and virtue of the crowdfunding service, Scholar Raise. Their company exists to aid parents in their child’s financial planning, specifically as geared toward college savings. Like a buffalo on the western plains, parents (with the help of Scholar Raise) can face the storm of education expenses head-on. This determined character, lovingly nicknamed, “Burt”, epitomizes their efforts. You can read more of the story at: https://blog.scholarraise.com/posts/be-the-buffalo
This illustrated infographic demonstrates the amazing capabilities of our sense of smell, in that it transfers information directly to the emotional processing part of our brain faster than vision, sight, hearing or touch. Created for the candle company Ranger Station, this design gives a glimpse at why we can associate smells with such powerful memories.